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The Most Zen States in America

There’s no denying that 2020 wasn’t exactly the easiest year, with plenty of hurdles to overcome. However, with these challenges came an opportunity. More time spent at home meant more time to concentrate on both our physical and mental wellbeing, with millions of Americans turning to Google for help and advice.

Using Google search data, we’ve created a ranking of the most zen states in America. We looked at hundreds of different search terms, split out across 7 different categories, calculating the total number of searches made in each state. We then compared this to the population size of each state, to give us a “searches per 100,000 people” total.

Health
Natural Remedies
Nutrition
Spas
Wellness
Workouts
Yoga / Meditation

Explore the map and table below to see how zen your state is.

State
Health
Natural Remedies
Nutrition
Spas
Wellness
Workouts
Yoga / Meditation
Total
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Which are the most zen states in America?

Looking at the combined searches across all 7 of our categories, Alabama came out on top as the most zen state in America, with 4,369 searches per 100,000 people. California was in a close second, with 4,028 searches per 100,000 people, followed by Colorado, with 4,000. New York and Washington rounded out the top 5, with 3,962 and 3,944 searches per 100,000 people.

At the other end of the scale, Mississippi was crowned the least zen state, with just 1,695 searches per 100,000 people. West Virginia and Arkansas were close behind, with 1,864 and 1,983 searches per 100,000 people, followed by Kentucky with 2,098 and South Dakota with 2,168 searches per 100,000 people.

Most Interested in Health
Searches per 100,000 people
1. Vermont
506
2. New York
203
3. Alabama
179
4. New Jersey
176
5. Massachusetts
166
Most Interested in Natural Remedies
Searches per 100,000 people
1. Washington
443
2. Arizona
357
3. Alabama
354
4. Maryland
297
5. Colorado
282
Most Interested in Nutrition
Searches per 100,000 people
1. Alabama
1,264
2. Massachusetts
1,169
3. New Hampshire
1,106
4. Rhode Island
1,068
5. Colorado
1,051
Most Interested in Spas
Searches per 100,000 people
1. California
1,380
2. Nevada
1,350
3. Colorado
1,241
4. Washington
1,199
5. Florida
1,186
Most Interested in Wellness
Searches per 100,000 people
1. Alabama
275
2. Maryland
257
3. New York
252
4. Massachusetts
251
5. New Jersey
250
Most Interested in Workouts
Searches per 100,000 people
1. Alabama
510
2. Hawaii
461
3. Massachusetts
445
4. New York
439
5. California
436
Most Interested in Yoga and Meditation
Searches per 100,000 people
1. New York
703
2. Massachusetts
694
3. New Jersey
675
4. Colorado
666
5. Alabama
647

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NiceRx

We analysed 12 months’ worth of Google search data across all 50 states in the US to work out which states were searching for the most health and wellbeing queries. Keywords were grouped into 7 key categories - general health, yoga and meditation, natural remedies, spas, wellness, workouts and nutrition. Data sourced from Google’s Keyword Planner, accurate as of December 2020.

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